RATP Case study

1. Industry: 
RATP is a public transportation company. We can find it in social medias like Facebook, Twitter. It uses geolocalization data and mobile application.

2. Characteristics of success:
- Adapt to each user
- Easy to use - Website for mobile phone
- Helps to find cultural and touristic information and areas (example: next to the closest metro station)  - All the services are associate to the application
- The application is available in a lot of platforms (Apple App Store, BlackBerry, Android...)
- There is free version but the company proposes also a version where the customer needs to pay to have access to more contents

To resume, the keys of success for RATP are: proximity, useful, and social.

3. Proof of success:
5331 likes on Facebook
... and more than 2 millions users downloaded the application in 2011.

4. Is it possible to use the SoLoMo technology in the Hospitality Industry?
Yes, it is possible. Geolocalization can be useful to find and book an hotel.
A Facebook account can help the guest to know the different services of the hotel.
A mobile application can help the hotel to know and adapt its offer to the different customers.

Case study RATP SoLoMo

1. Industry: RATP is a public transportation company

RATP Company SoLoMo

Travelclick

Tourisme de luxe : la Côte d’Azur maintient son rang mondial grâce à son identité

      South of France stays nowadays one of the most appreciciates destination for luxury tourism. From Decembre 3rd to December 6th, potential customers (and buyers) come in Canne for the International Luxury Travel Market event. Why does this destination stays successful? 

      There are a lot of beautiful and luxurious destinations in the wolrld but they don't have the same success depending on clients. Customers of kuxury travels wants a destination different from there home environment (palmtrees, ocean...) but the landscape isn't the only one criteria. Each luxurious destination should have something exceptional. For example, Saint-Tropez, Monaco and Canes are part of France that is first a country that makes dream a lot of foreigners but also that offer a culture relly appreciated all over the world. 


        To be successful, a luxury business in the tourism industry should offer more than a landscape and beautiful buildings. The concurrence of luxury hotels is increasing so each area have to find it's own strategy to attract customers.

Gogobot

Slideshare gogobot from YaminaHsW

Design hotel

Pullman rénove ses cinq hôtels parisiens en simultané

http://www.lechotouristique.com/article/pullman-renove-ses-cinq-hotels-parisiens-en-simultane,53534

      Accor group invested in the renovation of all Pullman hotels in Paris. This project represent a huge expend but what would be the return on investment ? Indeed, workmen start each day renovations after the breakfast and that represent a nuisance forguests that are staying over and this factor can decrease the occupancy rate or more precisely the number of stay-overs until 2014, date of the end of renovations. The project should be successful enough to manage to catch up this loss and be profitable in the long term. Can a new design really encourage guest to repeat their experience or attract new ones ? The group didn't only invest on design but also on services. The project is also focused on guest relations and: welcome them a better way and give better answers to their questions to make them live a better experience. In order to have a better return on investment, the Accor group should invest in other types on services like amenities and more precisely services in rooms and common areas to make the guest really feel the novelty of the project. Moreover, the renovation of Pullman hotels wouldn't upgrade them  in the star rating classification so are those expences really useful ?