South of France stays nowadays one of the most appreciciates destination for luxury tourism. From Decembre 3rd to December 6th, potential customers (and buyers) come in Canne for the International Luxury Travel Market event. Why does this destination stays successful?
There are a lot of beautiful and luxurious destinations in the wolrld but they don't have the same success depending on clients. Customers of kuxury travels wants a destination different from there home environment (palmtrees, ocean...) but the landscape isn't the only one criteria. Each luxurious destination should have something exceptional. For example, Saint-Tropez, Monaco and Canes are part of France that is first a country that makes dream a lot of foreigners but also that offer a culture relly appreciated all over the world.
To be successful, a luxury business in the tourism industry should offer more than a landscape and beautiful buildings. The concurrence of luxury hotels is increasing so each area have to find it's own strategy to attract customers.
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