RATP Case study

1. Industry: 
RATP is a public transportation company. We can find it in social medias like Facebook, Twitter. It uses geolocalization data and mobile application.

2. Characteristics of success:
- Adapt to each user
- Easy to use - Website for mobile phone
- Helps to find cultural and touristic information and areas (example: next to the closest metro station)  - All the services are associate to the application
- The application is available in a lot of platforms (Apple App Store, BlackBerry, Android...)
- There is free version but the company proposes also a version where the customer needs to pay to have access to more contents

To resume, the keys of success for RATP are: proximity, useful, and social.

3. Proof of success:
5331 likes on Facebook
... and more than 2 millions users downloaded the application in 2011.

4. Is it possible to use the SoLoMo technology in the Hospitality Industry?
Yes, it is possible. Geolocalization can be useful to find and book an hotel.
A Facebook account can help the guest to know the different services of the hotel.
A mobile application can help the hotel to know and adapt its offer to the different customers.